Building lasting product
experiences and services
embedded within teams.
An independent design consultancy based in Brooklyn, NY.
Selected Work
01NYU Langone CarePod→
Proof of conceptDiagnostic systemsVendor strategy
02NYU Kimmel Hospital→
Spatial systemsWayfinding & RoboticsFuture-state modeling
03Bobbi Brown→
In-store experienceRetail spatial designBrand systems
04MAC Cosmetics→
Brand activationExperiential designRetail format
Principles
How I Work
Impact Is the Brief
Success is defined through clear outcomes and constraints from the start. Shared metrics sharpen priorities and keep energy focused where it matters most.
Systems, First
Research begins with how workflows, governance, content, and technology operate together. Interdependencies are mapped before solutions take shape.
Design for the Edge Case
Solutions are strengthened by testing where friction is highest. When the margins work, the experience improves for everyone.
Momentum by Design
Working sessions are structured to generate clarity, ownership, and forward motion. Progress feels tangible, not theoretical.
Let Insight Shape the Story
Research and analytics become clear narratives and prototypes teams can rally around. The story creates alignment that fuels execution.
Purpose-Led Technology
Technical decisions are guided by sustainability and long-term stewardship. Infrastructure should empower the mission, not compete with it.
Services
What I Bring
End-to-end service design from insight to implementation, across healthcare, retail, and civic systems.
- Journey mapping and service blueprinting
- Current and future state frameworks
- Stakeholder research and synthesis
- Implementation readiness planning
- Cross-functional alignment facilitation
Spatial strategy grounded in how people move, work, and feel. Delivered in 3D models and vendor-ready specs.
- Spatial concept development and floor planning
- 3D modeling in Rhino and SketchUp
- Wayfinding and patient flow strategy
- Vendor evaluation and fixture specification
- Prototype development and pilot simulation
Practical AI integration for design teams: prompt systems, LLM workflows, and tool evaluation that hold up in production.
- LLM-assisted research synthesis
- Prompt system design for design teams
- AI tool evaluation and workflow integration
- Generative concept development
- AI literacy sessions for practitioners
Working sessions structured to produce decisions, not alignment. From rapid ideation to multi-day co-design programs.
- Workshop design and facilitation
- Co-design with cross-functional teams
- Rapid ideation and concept pressure-testing
- Synthesis and executive readout preparation
- Remote, hybrid, and in-person formats
Qualitative research that shifts direction, synthesized into frameworks leadership can actually act on.
- Qualitative research design and field work
- Affinity mapping and insight clustering
- Competitive and landscape analysis
- Insight-to-opportunity frameworks
- Executive findings presentations
Physical experiences that carry the full weight of a brand. From retail environments to pop-up activations.
- Retail environment and counter design
- Brand activation and campaign concepting
- Experiential installation planning
- Cultural programming and walking tours
- Proof of concept development
Let's work on
something.
Every project starts with a conversation. Whether you have a clear brief or a problem worth solving, reach out.