experiences services systems environments
designed to leave a mark
Work
01
Bobbi Brown
→
Flagship NYC retail design & strategy
02
M•A•C Cosmetics
→
Global product discovery: Lip Factory event
03
Quip: Aligners
→
End-to-end product trial in Target stores
04
NYU Langone Kimmel Lobby
→
Lobby system connecting wayfinding & robotics
05
NYU Next-Gen Care Delivery
→
Modernizing the consult & diagnostic suite
Events + Activations
→
Reel of launches, displays & fixture systems
Principles
How I Work
Impact Is the Brief
What's the outcome?
Success gets defined together, up front. The work ends with target numbers and ideas that hold up under real constraints.
Design at the Margins
Who's not in the room?
Solutions get better when we face our blind spots. Fix the edge case and the experience improves for everyone.
Systems Come First
What's underneath?
Design reaches every channel only when the culture underneath has room to support it.
Guardrails for Tech
Where does tech belong?
Tech should cut complexity and make something measurably better.
Services
Roadmaps and guidelines made to support evolving needs.
- Research framing + synthesis
- Opportunity + landscape mapping
- Facilitation guides + alignment workshops
- Roadmapping + success metrics
Using evidence and insights for better decision-making.
- Stakeholder interviews + user research
- Journey mapping + service blueprinting
- Simulation + scenario testing/pilots
- Iteration planning + test-and-learn cycles
Connecting work across channels for smoother operations.
- Current / future-state frameworks
- Workflow + operations design
- Technology + systems integration
- Governance + guideline development
Environments made to be recognized and better utilized.
- 3D modeling/visualization + implementation
- Fixture, furniture + display design
- Environmental design + sensory design
- Visual merchandising + storytelling
Contact
Interested in working together?
Let's discuss how I can help your organization.